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Wedding Feature

3/15/2012

Ben & Jerry’s Say 'I do' To Same Sex Marriage

Ethical ice-cream maker Ben & Jerry’s has proudly announced its support for the UK proposal to legislate in ‘flavour’ of same sex marriage by renaming its Oh! My! Apple Pie! flavour ‘Apple-y Ever After’.

Ben & Jerry’s, known for its euphoric flavours and dedication to social justice, is taking a stand to support marriage equality in the UK. The company hopes to raise awareness of the importance of the equality issue by renaming the flavour in preparation for the consultation period.

"This is a proud day for Ben & Jerry’s when we can show our support for a cause that’s at the core of our values," commented Ilaria Ida Ben & Jerry’s European Social Mission Manager.

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Fairy Tales The Wedding & Events Specialists

In partnership with gay rights charity Stonewall, Ben & Jerry’s will launch an application on Facebook, inviting fans to show their support for the proposed legislation and help convince the deliberating members of parliament that it’s time to say ‘I do’ to same sex marriage.

"We’re truly moved by Ben and Jerry’s support for same-sex marriage in Britain. All people want is to call their long-term relationship by the same name as everyone else. Our strong advice to those who disapprove of same-sex marriage is just not to get married to some-one of the same sex," said Laura Doughty, Stonewall’s Deputy CEO.

Followers on Twitter can support the campaign by using Ben & Jerry’s #appleyeverafter hashtag.

Since the company’s very beginning 34 years ago, Ben & Jerry’s has been an advocate for equal rights regardless of sexual orientation. That’s why their legendary flavour Chubby Hubby was renamed ‘Hubby Hubby’ to celebrate gay marriage legalisation in its home state of Vermont, in the US.

Make your voice heard for equal marriage and lend your support via Ben & Jerry’s 'Apple-y Ever After' Facebook application. By taking action we can all live Apple-y Ever After.

(GK)

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"Ethical ice-cream maker Ben & Jerry’s has proudly announced its support for the UK proposal to legislate in ‘flavour’ of same sex marriage by renaming its Oh! My! Apple Pie! flavour ‘Apple-y Ever Aft