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Irish Wedding News

12/12/2017

Financial Incentives May Increase Low Breastfeeding Rates - Study

A study published by the University of Sheffield and the University of Dundee into financial incentives for breastfeeding has shown that offering new mothers financial incentives may increase low breastfeeding rates.

More than 10,000 new mothers across South Yorkshire, Derbyshire and North Nottinghamshire were involved in the study, which offered shopping vouchers worth up to 120 if their babies received breastmilk (breastfeeding or expressed milk) at two days, 10 days and six weeks old.

A further 80 of vouchers was available if their babies continued to receive breastmilk up to six months.

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Fairy Tales The Wedding & Events Specialists

Findings revealed that 46% of all eligible mothers signed up to the scheme and more than 40% claimed at least one voucher for breastfeeding, with the women reporting that the vouchers were an incentive to continue breastfeeding.

RCM CEO Gill Walton said that while the RCM is interested in the initial trial findings of this study, low breastfeeding rates in parts of the UK unfortunately indicate a much bigger social and cultural problem that needs to be tackled.

"There are some areas where many generations of women haven't been given the example of breastfeeding or offered the right support to enable them to initiate and sustain breastfeeding if they can and chose to do so," said Gill.

"The RCM believes the motive for breastfeeding cannot be rooted by offering financial reward. It has to be something that a mother wants to do in the interest of the health and wellbeing of her baby and its growth into a child."

(CD/MH)

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"A study published by the University of Sheffield and the University of Dundee into financial incentives for breastfeeding has shown that offering new mothers financial incentives may increase low bre